Jun 12, 2022
In General Discussions
Editor's introduction: "Problem Refactoring" can help us understand user needs more clearly, discover problems and pain points, and better explore solutions. This article will explain the three methods of problem reconstruction and the next steps in detail for you, hoping category email list to help your design thinking activities! After Xiaoming came back from vacation in Sanya, Annie kept pestering him, asking him to talk about problem reconstruction. Xiao Ming told her that problem reconstruction is one of the more difficult methods in innovation activities or design category email list thinking activities, and he needs to prepare well. A few days later, Xiao Ming asked Annie to hold a video conference and talked to her about the method of problem reconstruction. State the problem Often, a clear description of the problem is required before starting to look for a solution. There are three elements to defining a problem: User - People-centric, not product-centric. User needs – what users need is not a form of innovation, but category email list a solution to their problem and the desired output. Reasons or Insights – Emphasize reasons, motivations, or insights, adding context, constraints, and conflict points if category email list necessary. Problem statement pattern: [user] needs [what needs] because [reason/insight] Then, Annie's problem statement that day is: [Annie] needs [an off-season travel package promotion plan], because [the boss needs to increase the sales of off-season travel items]. Now, the problem statement is there, but it feels like the problem is missing and I don't know where to start. What people usually need is an category email list idea or direction that can be specifically operated, and the problem reconstruction method plays a role as a bridge. 2. Problem reconstruction Innovation is not the key, the key is problem solving. Users need solutions that category email list solve problems. Problem refactoring can transform a user's problem statement into an actionable design solution. A simple example would be to transform Annie's statement above into the following question: How can we design off-season travel packages to be more attractive to customers?