looking for a home, 90 percent of buyers use the Internet. In fact, 53% of buyers begin their search online, according to “The Digital House Hunt,” an in-depth report on real estate consumer trends by Google and the National Association of Realtors. More than company employee list ever, people are heading online when it comes to looking for homes and finding real estate agents. According to the 2016 Profile of Home Buyers and Sellers, 86% of home buyers consider real estate websites to be the most useful source of information when buying a home. The very first step that 44% of home buyers take when looking for a home is to search online. 44% of home buyers begin their home search by searching online.
to tweet Between 2008 and 2012, searches related to real estate increased by 253%. With so many opportunities online, real estate agents can't afford to miss out on this valuable traffic; for real estate professionals, SEO is more important than ever. When it company employee list comes to capturing traffic for real estate related terms, SEO efforts start with local keyword targets on a personal website. Advice from SEO expert and author Bruce Clay? You have to carve out a place for yourself – think locally, then grow.
Read on to find out how you can leverage a real estate website to capture traffic (and leads). Here's how to optimize your real estate website:Target local keywords. Write blog entries. Enjoy photos and videos. Make your site mobile with a responsive design. Get company employee list listed in directories. Optimize your bio on your broker's website. Integrate social media. 1. Target local keyword phrases Sixty-nine percent of home buyers begin their search with a local keyword phrase, such as.