Podcast: Download Subscribe: Apple Podcast | Google Podcasts | Photo Retouching Spotify In Episode 154 of Search Engine Nerds, we had the opportunity to interview IBM's senior SEO strategist, Keith Goode, about how data impacts SEO and digital marketing. Goode also emphasizes the importance of reviewing data to "get the answers you really need, not the answers you need," and shares insights into data democratization across all disciplines. Data and marketing What is the current purpose of IBM's focus on data? Keith Good (KG): I'm not sure how to Photo Retouching become an online marketer and not focus on your data.
The problem I've found with many people working with Photo Retouching data is that they want to tell the data the story they want to tell. advertisement Continue reading below They stop and don't ask what they're trying to convey to the data. "OK. There were some bad stats about the analysis here. How can I turn this into a positive story?" I've actually done this myself in the past. It's a bit embarrassing to admit it, but I think many marketers do. They looked at the data and said, "Oh yeah. This doesn't look as good as it looks. I said the ranking goes up, but the ranking Photo Retouching goes down.
Rotating this data, what it really is How can I tell a better story on my behalf instead of saying? " We have specifically embarked on IBM ... where we are trying to democratize data across all disciplines and as much as we need to access. The reason is that we want to be able to draw out all the individual stories that the data is trying to tell. Maybe you're looking at a Photo Retouching data point that we don't normally see and get the answer we want, rather than the answer we really need. advertisement Continue reading below Data decision making is a program run by IBM. It utilizes as many data points as marketers can potentially obtain. It's not just organic. We are interested in involving all channels and examining all data.